Have you ever visited a website only to find an Ad from them moments later in your Facebook Feed? Of course, you have. If you're wondering how it's done, then let me introduce you to Facebook Pixel (and how you can set it up for your website).
What is a pixel?
A pixel is a tiny snippet of code designed by Facebook to track and keep a record of your website visitors. Pixel has many uses.
Once you have your Facebook Pixel installed on your website you can:
- See the number of visitors to your website
- Find out how many people bought something after seeing your ads
- Optimize ads for more conversion
- Create a custom audience based on the Pixel audience
How do I set it up?
Firstly you will need to set up a business manager account
- Go to Business Settings in Business Manager.
- Select your business account.
- Click Events Manager.
- Click on Get Started.
- Type in a title for the pixel.
- Optional: Enter your website URL.
- Click Continue.
It gets technical from here but doesn't worry.
How to place the pixel in your website
- Click Setup Pixel.
- Choose Manually add pixel code to the website.
- Go to your website's back end and find the header.
- Copy & Paste the Entire Pixel Code under the header.
- Toggle active matching on.
- Send test traffic to see if the pixel is installed.